How to promote your business locally: 10 simple tactics


Technology has created many more channels you can use, but it’s up to you to figure out ways to exploit them. Trade shows are essential to some types of wholesale and manufacturing businesses, as well as businesses that provide goods and services directly to other businesses. Display design, booth location and pre- as well as post-show mailings are carried to high degrees of sophistication . Whether you use direct mail promotions or develop your own catalog, the demographics of your mailing list is the key to success. Bean, Land’s End, and Eddie Bauer are masters of database marketing. If you hope to get started in this arena, our advice is to start very small and narrow your niche to a needlepoint.

But if you AND another business offer a promotion together, then customers from both businesses are likely to hear about it. Often times, local customers look to directories to find businesses or professionals from a particular niche in their area. Make sure your business is listed in any relevant directories, and correct any inaccurate information. Find communities on social media, and create ads on Google and social platforms that minutely reach your desired audience. For example, if you have a brick-and-mortar location, you can focus your social media ads on reaching all people within a 10km radius of your location. Whether your small business is located within a big city or small town, local marketing ideas can boost your bottom line.

Free Ways to Promote Your Small Business Now

But the critical component for brand awareness is to tell that story. Use narrative to showcase your brand story through, for example, customer experiences, or by marking key milestones in your growth. Make sure your brand values align with those of your target audience. We explain everything you need to know about how to create an effective brand awareness strategy below. Ads Manager also shows you ROI data in the form of cost per 1,000 users reached. This metric will show you the costs of current campaigns compared to previous ones, and provides metrics to help you maximize ad spend.

  • While even small retail operations often have e-commerce stores these days, local marketing can increase the store’s foot traffic and local brand awareness.
  • Surprising as it seems in this internet and smart phone-driven economy, an old local advertising standard continues to be important.
  • Let’s say you own a coffee shop in Irvine, CA, and let’s say that consumers are only willing to drive up to five miles to visit the store.
  • Businesses make an average of $2 for every $1 they spend on Google ads.
  • To establish your value proposition, compare what you’re offering to the competition.

Ask for a media kit and a rate card to help you compare the channels you are considering. Make sure all your advertising channels play their role to reinforce the messages. The catchier the better – you want your customers to remember. As part of your creative approach, you’ll need to create your unique selling points . Focus on how your business is different and the unique value you deliver. The return is not always immediate, but there are significant long-term advantages.

Marketing Tactics to Promote Your Online Store

Then you’ll want to reach out to determine how the micro-influencer would like to partner. Make sure to provide any highlights you want them to include in their post, such as special features you want customers to know about. You can host events around social media holidays and observances. Your event could also coincide with a promotion–the first 50 visitors get a free coffee with a purchase or 20% off a service or product. Sometimes they’re really just looking for a good deal and some free snacks. Winning awards can increase awareness of your business, entice new customers to try you, and instill greater confidence in what you have to offer.

It could be a party, demo, festival, workshop, anniversary sale, charity 6 Ways To Promote Abuy Local Campaign, or webinar. The options are endless and don’t have to cost an arm and a leg. Hire a local muralist to decorate your garage, wall, or building exterior.

Revenue-Boosting Client Retention Strategies for Agencies

Now that group gatherings are becoming more common, concerts are beginning to trickle back onto the calendar. Take some time to scope out which local venues have reopened and what their concert lineup is like. Cities are beginning to bring back outdoor concerts, which may be more comfortable for those who are not ready to step inside a concert venue quite yet. Try to be strategic and look into performances by local artists, who were impacted the most by the past year’s events.

News Flash – Charlottesville, VA

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To optimize your Google Business Profile, create a Google My Business account so you can access and manage the information in your listing. All of the attractive information you supply in your account dashboard will then populate in your Business Profile to boost its quality—and therefore your visibility in local search. When creating your listing on these sites, be as detailed as possible, and make sure your information is consistent across listings. You want people to be able to use these sites to not only discover your business, but also to learn about, engage with, and become a customer of your business.

As online communication and events surge, there may be opportunities to increase brand awareness with target communities. Leverage your expertise by participating in webinars or virtual conferences to get the word out about your business. Once your store is set up, you can start promoting your site to your existing customer base. And for your third audience, you’ll need to think in terms of brand awareness.


Alex has more than 20 years of experience in digital marketing and growth across various B2B and B2C online industries. One downside of local online marketing may be that you will not receive all qualified calls. Google Ads is a keyword-driven, pay-per-click channel that allows you to target audiences based on keywords and location . A positive review or testimonial can demonstrate to local customers that you are a business they can trust.


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